Wondering how to increase Instagram engagement? You’re not alone!
Today, all models, businesses and brands need to look further into their performance and track comments, saves, shares, Instagram Stories views, and even DMs to understand how they are performing.
Whew! Luckily, it’s not as hard as you may think!
Here are our most effective tips- 10 Ways to Increase Instagram Engagement today.
1. Explore The Best Time to Post
Did you know that you could be limiting your Instagram engagement by posting at the wrong time, or just not regularly?
Instagram’s algorithm adores posts that generate a lot of engagement in a short span of time, and will often move these posts to the top of your followers’ feeds.
To work on this, spend some time monitoring and tracking your Instagram metrics and analytics to learn when the best time to post is for your audience. Find your personalized best time to post on your Instagram feed. This way, you can reach more people, increase engagement, and grow your "personal brand" in the best way possible.
2. Start Conversations w/ Instagram Stories
Instagram Stories stickers are a great way to engage with your followers to chat and share their opinions and experiences with you, in turn, will help create a loyal following that feels connected to your brand.
Also look for ways to utilize, polls, questions, music, etc. The more interactive, the more your followers will engage!
3. Test and Analyze New Content
Testing new forms of content can feel overwhelming on Instagram, especially if you feel like you’re into a good groove and seeing decent engagement on your current content.
But trust us when we say trial, error, and content experiments are key to being ahead of the curve and having a stronger strategy.
Explore new ways to introduce your content.
4. Create Content for Your Feed (that can be saved)
Instagram comments, shares, and Saves are more important than ever. One of the best ways to improve your engagement is to create more content that encourages your audience to tap the save button.
Using posts to share valuable tips and information can lead to more saves, as your audience can refer to the posts when they want to act on the tips.
5. View Your Statistics to Grow
Posting data-driven content is a big trend prediction for 2021 and it will really help drive engagement too.
Ready to try out the trend? Start by looking at your own data. For example, can you see what time people interact with your account the most?
Which post made the biggest impact or had the biggest reach this year? Use the instagram stats to see which of your posts are most popular.
From this data, are you able to build a story about it to share with your audience or there is one key stat you know your audience will love.
You are also able to replicate the content your audience enjoys the most!
6. Write Captions that matter
One of the key factors that affects how your Instagram post performs in the algorithm is “time spent on post.”
So, obviously one of the easiest ways of improving your Instagram engagement is writing longer captions.
We’re not saying that every caption has to be thousands words long, but even writing a full sentence instead of a few emojis could help you increase Instagram engagement!
7. Talk About Yourself, Be Personal
The power of authenticity on Instagram is huge — and it’s set to become even stronger in 2022!
When you can showcase the good with the bad, the struggles along with the wins, your page will be more relatable to your audience.
Be vulnerable, be genuine. Set yourself apart by sharing your message with your audience- you will be amazed at how your audience reacts!
8. Element of Fun
Instagram posts take time, effort, and planning to get right. But that doesn’t mean you can’t have a little fun!
More and more pages are adding elements of humor and pop culture references to their posts by adding memes and trending topics to their content.
Of course, you need to honor your page's overall theme and tone (ie. Build, and grow your personal brand)
9. Closer Attention to Your Hashtags
If you want to increase your Instagram engagement, understanding which hashtags are driving more people to your posts is really important.
The stronger your hashtag game, the more impressions and eyes on your content! Our Lovely InfluenceX Members, receive a complete Hashtag Hacks Master Class included in the monthly subscription package.
10. Get Creative and Take Control!
The key is making content you know your audience will want to repost.
You can also incorporate more video content into your content strategy, you’re almost guaranteed to increase engagement on your Instagram profile.
Next time you’re planning and strategizing your Instagram content, try to incorporate these tips and see how your audience responds!
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